Why Every Professional Should Have LinkedIn

career, College Tips, Professional

At first glance, LinkedIn might seem like just another extra social media profile that you’ll have to constantly check and engage with- until you get bored or need a social media detox again. But if you’ve already got a LinkedIn account, you know that this platform is quite unlike the others. Sure, it’s got the classic newsfeed and ability to like, comment, or share posts. But it’s also got something that not even giants like Instagram or Facebook can match- and that’s professional networking.

Photo from pexels.com

When I first built my LinkedIn profile 6 years ago in late 2014, I was also skeptical about whether or not this was a “have one just to have it” or a “have one because you need it” type of platform. But as someone working in the marketing and communications world, I quickly realised that by simply building a profile, I had hit the jackpot.

Let me break down just how I got started using LinkedIn. My journey with marketing began back when I worked as an intern at a startup in the Silicon Valley called “Gorilla Branders.” There, I learned a great deal about how to use social media, create content, and the importance of networking- even just as a small startup. That’s when my colleagues recommended that we all set up our LinkedIn profiles. It made our company look more official and professional, while also building up our profiles to stand out in the industry.

My colleagues helped me set up my profile, which involved getting headshots of each person on the team, creating a clear job description, endorsing one another’s skills, listing our job experience, and writing recommendations for one another. We also threw in some personal interests, like companies we wanted to follow and people we found inspirational. Once we were done, each of us had a “digital resume” that could easily be passed along either when networking or looking for future job opportunities.

Photo by bongkarn thanyakij from Pexels

Ready to create your own LinkedIn profile or freshen up your current one? Without further ado, here are my top 10 tips to building your own epic LinkedIn profile:

1) Use a great photo/headshot – A picture can give you 1000+ connections

  • Even if it’s a selfie, just make sure to keep it professional. You never know who might be checking your profile, so it’s best to keep it classy.
  • Don’t forget to add a simple but complimentary cover photo that highlights your headshot appropriately. For example, I used a black and white photo of an Adidas shoe to highlight my current job at Adidas.

2) Make your “About Me” similar to an elevator pitch

  • Whether it’s short and sweet or a bit longer and more descriptive, make sure that this section really highlights your best attributes, skills, and (if you’re looking for a job) something that makes you a good candidate within your industry.

3) Include relevant job experience with clear job descriptions

  • Remember, less is more. While you might have worked part-time as a lawnmower for your very first job, this is something you wouldn’t really want to include on your LinkedIn profile.
  • Instead, choose something more recent that reflects which direction you want to go in your career. Even if it’s volunteer experience, that free work could land you the paid job you’ve been searching for.
  • Then, make sure to have clear job descriptions for each one. This can be a short paragraph or just a few clear bullet points. Your choice! Pro tip- check out your current job description in your contract or see what your colleagues have written about their positions on their own profiles.
Photo by Lisa Fotios from Pexels

4) Connect, connect connect!

  • Start with the people you know, and then move on to seeing what you have in common with their connections. This can be as they pop up in your feed, or directly on the “My Network” tab. The great thing about this tab is that it also shows you “industry leaders” in your country, along with mutual connections you have.
  • Sending messages is also important when connecting to ensure the person on the other side sees you’re not just spamming their feed. Add something personalised, like how you heard about them, complimenting their work/recent achievements, or simply why you’re interested in connecting with them.

5) Privacy & accepting connections

  • Taking the previous point into account, it’s also important to know who you’re connecting with. While lots of people on LinkedIn are looking for genuine networking opportunities, you have to be smart about weeding out any fake profiles, scams, or spam messages that aren’t looking for genuine connections.
  • Just like any other social media platform, your data is precious to LinkedIn and therefore should also be precious to you. Be careful with your privacy settings and build your network just as you would in the real world, if you were to see them in person.

6) Scroll that feed!

  • It’s important stay informed about your industry, interact with your connections, and encourage them along their career paths as well. Scrolling your feed for a couple minutes can give you lots of useful information about current events, recent achievements/work anniversaries within your network, and new users you can follow.
  • That’s the other great thing about LinkedIn- you can see posts that your connections are liking from their own network! This is a great resource for connecting with people outside of your network and enhancing the content on your newsfeed.

7) To post or not to post…

  • I’ve found that sharing posts both from within and outside of my network is a great way to get people to view my profile. Otherwise, I try to also create my own posts consisting of my personal blog, my podcast, or just articles that I found interesting/relevant to my industry.
  • Looking for a job? Don’t be shy- write a short post about your skills and desires for your next job, then encourage your network to share it! Many of my friends have used this method to try and find their next job, while showing recruiters that they’re actively searching.

8) Following the right people

  • Are you following industry leaders that will uplift you and provide useful resources on your newsfeed? Much like other social media platforms, who you follow is important because that person and the information they post will be in your newsfeed.
  • In addition, other users can see your interests and who you’re following- so make sure it’s something relevant to your interests and/or the industry that you’re working in.

9) Searching for jobs

  • With all of your job history in one place, it’s a no-brainer that you should conduct your job search on LinkedIn as well! Though there are many platforms out there for finding a job, I love that LinkedIn has a great format for listing jobs and including an easy way to apply.
  • LinkedIn also shows you which companies have viewed your profile and offers you the chance to view the original job listing on that company’s website!

10) LinkedIn Learning – Getting certifications & skills

  • So this is a perk that might not be available to you unless you or your company is paying to provide it- but it’s something that I have used and can highly recommend. LinkedIn Learning grants you access to a myriad of skills and learning opportunities, plus a shiny certificate that immediately gets posted to your LinkedIn profile.
  • I’ve tried courses in social media, analytics, marketing, SEO, and CRO. It costs $29.49 per month, but LinkedIn also offers a 1-month free trial for new users. Click here to check it out (not a sponsored link).
Photo from pexels.com

Some of you might be thinking, “Why do I need this? I am just a/an ____” (fill in the blank). But even though I was “just an intern” back in 2014, I witnessed firsthand the immense potential of having a LinkedIn profile- and it has brought me countless connections and opportunities to this day. Regardless of your current job situation and/or student status, LinkedIn is an incredible resource for both personal branding and building a professional network. Plus, it’s absolutely free for anyone to use! So there’s really no reason not to build or even optimise your profile with using some of the tips in this blog.

Already have a job? Well, that’s another great reason to get yourself on LinkedIn. One saying I’ve heard pretty often is that you should “never stop looking” for opportunities, even if you’re already super happy at your current job. You never know when that next opportunity is coming, and it could be just inches away- right on your screen the next time you log in. If anything, your profile is helping to build your personal brand and even support your current company by getting their name out there as well.

Unlike other social media platforms, the perks of LinkedIn aren’t limited to just scrolling and using hashtags. You’re building genuine, personal connections with real professionals all across the globe.

Want to learn more about LinkedIn and how networking can boost your career profile? Check out my podcast episode with LinkedIn expert, Scott Aaron, below:

I hope this blog post helped you in some way, and I really appreciate you stopping by!

Feel free to connect with me on LinkedIn by viewing my profile here.

Still have questions? Comment on this post directly or email me at gyomonreal@gmail.com.

*Note: This blog is 100% not sponsored by LinkedIn- all opinions / statements written here are my own.

Traveling Alone Changed My Life – Studying Abroad in Sydney

College Tips, travel, Uncategorized

Traveling alone is a giant leap into an adventure- no matter where you go or even if you’re visiting the same place again. No two travel experiences are exactly alike- and each time that I travel, I learn a new lesson.  One of the biggest lessons I learned during a trip was when I traveled on my own to study abroad in Australia. Just reminiscing about it now (2 years later), those short four months went by in a flash and completely changed who I am today.

Australia had always been a country I was fascinated with- starting with my obsession over Crocodile Hunter Steve Irwin (R.I.P.) and love for the movie “Kangaroo Jack.” I’d always loved the idea of a country so incredibly far away and literally “down under,” but with incredible wildlife, wonderful people, and a stunningly beautiful country. Fast-forward to 2015- I finally decided to make the huge trek over there during my last semester at UCSC. Upon getting accepted by the University of Sydney, I was overjoyed but also unprepared for the journey ahead of me. This was the opportunity of a lifetime, but even at 21 years old I had no idea how significant this experience would be in shaping my life today.

The first step was getting on that 15 hour flight from LAX to Sydney. I arrived at the gate for Qantas (the only airline I considered for that lengthy flight)- thrilled and incredibly nervous for the journey ahead of me. Despite the long flight ahead and my crippling anxiety, a little bit of booze and a whole lot of food helped me get through it. After arriving, I finally got out of the plane and attempted to find my ride to the hostel. I’d never even stayed in a hostel before, but this was one of the best I could find and I needed a cheap place to crash for a few weeks until the start of the semester.

Wake Up! Sydney was definitely one of the coolest (and craziest) places to stay. If you’re young and looking to meet other young travelers, it’s the perfect way to enjoy Sydney and party any night of the week. Since I definitely couldn’t live in a hostel while studying at the Uni, I finally had to get my head on straight and look for an apartment (I used Flatmates.com). After searching far and wide with my friends from the hostel, I finally found an amazing apartment in Glebe- just outside of all the craziness of downtown Sydney and only five minutes from my university.

The months flew by after moving in, and I was so excited once I made friends from my classes and started to finally form a social life. My flatmates were amazing and I had such a phenomenal time even when I explored the city on my own. There’s something great about just going out on your own and experiencing a city without anyone or anything holding you back.

I hopped on a bus one time (after moping for most of the week about my lack of a social life and desire to see more of the city) and I went all the way to the Opera House on my own. Everything seemed to slow down after the first month of living abroad- my friends from the hostel had all gone home, I was still adjusting to my new apartment, and I had a whole new university (and city) to navigate. I remember breaking down a few times on the phone with my dad. I felt like it was too long of a wait before going home, too long of a flight to get home, and just too much for me to handle in general. Little did I know that simply waiting a little while longer and taking some steps to branch out would make all the difference in the world.

I managed to make some new friends in my classes, opened up about my anxiety and really worked on pushing my comfort zone while traveling and living abroad. I visited new places and took several plane rides to see the best of Australia. My travels took me to Cairns, Ayers Rock, Melbourne, and of course all around beautiful Sydney. I learned to be more independent, manage my money, cook and clean for myself, budget my time wisely, and especially believe in myself more than ever before. Without this experience, I can’t say I’d be where I am today or even feel the way I do about myself today.

Whether you’re studying abroad or just traveling alone for the first time- remember that you’re never alone. People in other countries are often friendlier than you think- so long as you communicate yourself appropriately and respect their culture. Next time you’re unsure about traveling alone, just think of the freedom you’ll have to work on yourself and embrace making new memories and socializing with interesting people. Don’t be shy to speak to the person next to you, even on your flight there! I actually ended up running into the guy next to me on the plane because he was a professor at the university! Remember, people all over the world are often excited to meet foreigners and hear about their life experiences.

So- are you thinking about traveling alone or studying abroad someday? If you’ve ever traveled alone, comment below with your experience and any of your tips for people who haven’t gone yet! Until next time- thanks for reading “From My Perspective.”

10 Graduate Study Tips You’ll Wish You Had as an Undergrad

College Tips

As a current grad student who struggled getting through a UC during her undergrad, I’ve had my fair share of late night study sessions. From drastic all-nighters to freaking out about tests I’d waited too long to study for, here are some of the tips I learned when transferring from a baby-step community college to plummeting headfirst into the challenges of a four-year university.

1. Take a break!

Huh? Take MORE breaks? How am I going to get any studying done if I keep taking breaks? Well, you’ve heard this all too often- budgeting your time is the key! It’s not easy, but once you get the hang of taking much-needed breaks from staring at that computer screen, you’ll feel way better. Try installing a Pomodoro App on your phone or computer and setting timers while you study. Taking 5 to 10 minute breaks in between 25-30 minute study sessions is the ONLY thing that got me through finals. Caution: Be sure to STOP what your doing right when the timer goes off! This will keep you motivated to come back to your task after the break and grab a sip of water or take a quick walk outside for some fresh air. Just make sure you get back to studying after the break alarm rings (Pro tip: keep the volume high on your device for when the alarm goes off)!

2. Out of sight, Out of mind?

One of the biggest distractions for students trying to study is that extra limb we’ve glued to ourselves known as the cell phone. Putting your phone on airplane mode or “do not disturb” can really help when attempting to study or write that dreaded final paper. Better yet, tuck your phone away someplace where you won’t find it! Studies have shown that silencing your phone is no longer enough to keep your mind off it- you’ll have to answer those Tinder messages later. Put your phone in a place you won’t be tempted to take it from, and get your work done. The longer you stay off it, the more productive you’ll be.

3. Meal Prep

Those hunger pains hitting you every five minutes after you’ve only typed the header of your ten page essay? Foodies rejoice- eating while you study could actually extend your 30 minute study of web browsing/crying/calculating-my-grade-to-see-if-I-really-need-to-do-this-right-now to a few hours of actual productive work! By preparing your food before sitting down at your computer or picking up those books you’ll certainly avoid constantly getting up for food and water. This tip is particularly handy when studying at the library and trying to avoid binging on chips or candy and accumulating coffee charges. Snacking is great, and healthy snacks are even better for your brain! So stop using food as an excuse and keep a reasonable supply of snacks and water at your side so you can keep working.

4. Find Your Study Space

The most difficult part of transferring to a UC for me was figuring out whether I was a library person or a “study-at-home” person. Most four-year universities have a myriad of study options, from cafes to libraries and even outdoor quiet spaces that are perfect for Santa Cruz tree huggers like myself. In any case, figure out your ideal study space fast- it’s amazing how some people need extreme quiet to study and others prefer people watching and a steady stream of white noise. There are many pros and cons to studying at home (or in your dorm) to studying in the library or anywhere else outside your living space. Try doing both in the beginning before your workload piles up so you can find where you feel most comfortable and the least bit distracted.

5. Catch some Z’s!

Another very common but crucial tip for college students. Remember that popular image of a triangle with sleep, social life, and good grades on each corner? Were you able to pick two things on that chart in good conscience? I know that’s how the reality of college feels, but it’s important to recognize the immense benefits that sleep can bring you- especially as a college student! Sure, you might be living it up at college parties and doing some necessary networking- but remember to treat your body to at least 7 to 9 hours per night so you not only maintain that fitness bod, but also stay awake in class!

6. Study Buddies

Whether you’re a freshman or a transfer student, it can be super intimidating talking to other students your first week of class. Gather up your courage and try introducing yourself to the person next to you. Odds are, you’ll be seeing one another a lot and classes will be so much more interesting when you have someone to share them with. As an introvert and one of the youngest transfer students in my class, I get that this is a challenging one. But just think of all the difficult papers and quizzes you’ll have coming up that are so much easier to study for with someone you already know! Just make sure your professor says its ok to work together… plagiarism is a serious offense when you get to a four-year university! Yes, even the dreaded group projects will most certainly come up in your undergraduate career. So make sure you’ve got someone you can tolerate in your class as a group partner and you’re good to go!

7. Planners and To-Do Lists

Some people enjoy writing things down, others type them into their phone’s calendar or “Notes” apps. Whatever works for you, I highly suggest keeping track of important dates from the first day of class. That first day or week reading the syllabus might seem like time off or even an introduction to the university, but make no mistake of taking a vacation here! Write down, highlight, and keep a mental note of all your quiz/paper/extra credit assignment due dates so you don’t miss a beat. Upon receiving my class syllabus, I always highlight the dates and (if time permits before the lecture) write them down in my planner. Making a to-do list and planning when I really want to get down to writing an assignment or studying helped me keep my head on straight when juggling three or four classes in a quarter system. When applying for a university, it’s imperative that you know the difference between a quarter system and a semester system so you can figure out your workload. Check out this video if you still aren’t sure which one works best for you.

8. Book worm- Buying books and alternatives to skimming

If your university is like most, you probably know or have heard of the stereotype that professors assign expensive books you hardly even end up using. Most of the books that I ended up reselling without even reading were cheap from the beginning- some of them I ended up keeping because they were so interesting I decided to read them later. There are endless ways to save on college textbooks, so buying books shouldn’t be too big of a concern. If you think your books are too expensive, try talking to your financial aid advisor or using one of the many tips here. Many of the books or articles I needed for a class were also found online. Your university library should grant you access to several academic journals you can use for research. Be sure to read the assigned portions of your book/article carefully, taking notes or creating index cards for future reference. Though “skimming” is a popular college remedy for long books and assigned readings, I’d steer clear of that technique. If you really are short on time, try reading the summaries (abstracts) or end paragraphs of the chapter/article to get a feel for what it was about. Then, try doing some “in-depth skimming” by reading as much as you can and summarizing the main points in your notes. Even if you hate reading, this tip can save you a world of time and energy so you don’t freak out during finals.

9. Finals brain

Speaking of finals- one of the biggest mistakes students make is underestimating the mental and physical toll they take on your mind and body. If you haven’t experienced finals yet, make sure you’re prepared. This may sound exaggerated or funny, but trust me when I say finals are no joke. We’ve heard it over and over again: procrastination is your biggest enemy in college. Using some of the techniques above, prepare yourself for the amount of studying you’ll need to do, get some rest, eat healthy, and study hard- and early- so you don’t suffer during finals week. Most universities have several mental health outlets during finals so students can detox their brains with fun activities and quiet study spaces. Keep yourself informed and motivated by following your university’s social media pages or even just online student groups where people post group study sessions or other activities to lift the burden of finals. You’ll get through it, so long as you feel prepared and try to get as much work done early as you can.

10. When the going get’s tough… It’s ok to change your mind!

This last tip is less relevant to studying, but really matters when it comes to what you’re actually studying. Countless college students end up changing their major during their undergraduate career- even when they’re about to finish the major! So, don’t worry if you feel unsure about the class you’re taking or the major you’ve declared upon starting at a university. Talk to your counselor, parents, friends, or just someone you trust to get some advice about that college major. Sometimes even sitting in on other classes from your potential new major can help you decide if the switch is right for you. Perhaps adding a minor is a tiebreaker to get the best of both worlds. Either way, do your research and figure out the best decision for your future. More often than not, it seems like a Bachelor’s degree is the minimum requirement for most jobs. As long as it’s something semi-relevant to your future career, don’t stress too much over the specifics of your major. I know most of my fellow alumni haven’t even gone on to work in the same field as their major (myself included) because they were able to tailor their combined job experience and degree to that particular position. So don’t stress- just study hard and get that degree so you can move on to the career of your dreams!